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Get Up to Speed with MC: December 2020
Save the Snow Day There was no better feeling than a snow day as a child. You woke up to hear school had been cancelled, so you sprinted out the door to go sledding and collected the perfect amount of snow to build a snowman. After spending time in the cold, you came home to…
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Our Top Five 2020 Holiday Commercials
The holiday season is here, and what better way to get in the spirit than watching new holiday commercials? Some brands use humor while others take an emotional route, but five stand out among the rest. TK Maxx: The Lil’ Goat Fashion retailer TK Maxx, sister-store to TJ Maxx, used comedy for their commercial by…
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Get Up to Speed with MC: November 2020
Rite Aid Rebrands for the Mind, Body, and Spirit Companies rebrand themselves to stay relevant and keep up with their audience. Walmart has a modern logo, Dunkin’ Donuts is now Dunkin’, and even our local grocery stores announce a redesign occasionally. This year, Rite Aid began rebranding their stores with fresh designs inside and out.…
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Get Up to Speed with MC: October 2020
Trick-or-Treat Goes Digital Families are finding new ways of celebrating the fall season in the midst of coronavirus. Pumpkin patches and haunted houses are still operating, but many neighborhood trick-or-treats are cancelled due to social distancing. In a stride to continue high candy sales, one candy company is keeping the spooky season alive with a…
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Get Up to Speed with MC: September 2020
How Brands are Encouraging Everyone to Vote The highly anticipated 2020 election is right around the corner. As volunteers make calls and write letters asking us to vote, brands are doing the same. Companies across several industries are utilizing their platforms to encourage voter registration. LiveNation partnered with Ticketmaster and used this year’s empty music…
