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Email Marketing: Building and Maintaining Customer Relationships
What is E-Marketing? When it comes to shopping for clothes, appliances, whatever the case may be, it’s almost impossible to visit a website’s landing page and not be asked to sign-up for the latest promotion using your email address. I think we all are familiar with the standard pop-up that reads: “Get exclusive offers when…
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Get Up to Speed with MC: Q1 2021
The first quarter of 2021 started with a banned commercial, a royal interview, and some social media controversy. Keep reading to learn more. Aunt Jemima Rebrands to Pearl Milling Company Aunt Jemima has been renamed to Pearl Milling Company, the company who originated self-rising pancake mix. The new packaging will have the same colors and…
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SEM: A Roadmap to Search Result Success
Let’s say you’re new to an area and want to find the best pizza joints around town. The first thing you do is pull up Google and plug in “pizza near me,” right? When you click search, you’ll see a list of pizza restaurants based on your location. Advertisers (the pizza shop owner in this…
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Social Media Analytics: A Beginner’s Guide to Business Growth
What is the very first thing you do when you wake up? Let the dog out? Make coffee? Pick up the phone and check social media? Boom. That’s the winner. We’re all a little guilty of picking up our mobile devices and falling into a rabbit hole of constantly refreshing our news feed of user-generated…
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New Year, New Branding
As years pass, it’s important for companies to rebrand to stay relevant with their consumers. Though 2021 has just begun, companies in the auto, fast food, sports, agency, and science industries have announced a change in their identity. Kia Kia’s rebrand incorporates a dynamic design to help shift focus to their new electric vehicles and…
