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Advertising Checklist
Are you ready to successfully launch your next advertising campaign? Advertisers should accomplish three tasks at the start of their planning process to effectively prepare an advertising campaign. By completing these tasks, they will ensure an understanding of the project’s scope and be prepared to build a program that will effectively meet their objectives. A…
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Video: Building engagement for your next campaign
When an organization tells its story through video, it has an opportunity to create an emotional connection with the consumer. That connection creates engagement with the brand and boosts long-term favorability, but the video needs to be seen for this beneficial impact. At Martin Communications, we recommend the following six video strategies to improve consumer…
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Get Up to Speed with MC: Q2 2021
As we enter the second half of 2021, more brands left the first half with new campaigns and products, and our agency brings home the bronze. Keep reading to learn more. McDonald’s and BTS Collab After the Travis Scott meal at McDonald’s rose its stock and earnings in late 2020, they wanted to continue their…
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TikTok: Generating Leads for Small Business Growth
TikTok: Generating Leads for Small Business Growth Looking for a way to get fun, creative, engaging video content out to over 500 million users at the tip of your fingers? TikTok is the name of the game. It’s the hottest, latest, and fastest growing social media platform to get your small business out there in…
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COVID-19 Pandemic: Effects on Social Media
Shared Experiences Bring Togetherness Over the course of the COVID-19 global pandemic, it was a challenge for people to stay in touch with friends and family. Our means of communication turned to social media platforms like Facebook, TikTok, Instagram, and more. Social media became a huge news outlet in gathering the latest details about the…
