Advertising and Marketing Insights

Following the retirement of the company’s founder, Thomas Martin, Barbara Martin was named the firm’s president. Founded in 1993, Barb joined Martin Communications in 2001 as an administrative assistant. In subsequent years, her roles included Media Buyer, Account Manager, Account Executive, and in 2012, she was named Vice President. “I’m looking forward to the opportunity…

On average, it takes around four hours to write a blog, and depending on how much research is involved, that time could go higher, or even double. With content being important for SEO, social posts, and garnering trust in potential clients, it’s no wonder content marketing has become such an important aspect of everyone’s marketing…

Martin Communications won three awards in the Third Annual Healthcare Digital Marketing Awards. The Healthcare Digital Marketing Awards recognize the best healthcare websites, digital content, electronic communications, mobile media, and social media. In 2022, nearly 1,000 healthcare and medical institutions from across the United States entered to win. Judges for the contest were pulled from…

Out-of-home (OOH) advertising, in particular billboards, provides an opportunity to reach large swathes of consumers with an always-on tactic. It is essential to remember that not all boards and locations are created equal. When choosing your next spot, consider both visibility and location. Visibility Is the billboard on a well-trafficked highway? Or is it tucked…

Do you know how to build your video’s reach through paid media? When an organization tells its story through video, it has an opportunity to create an emotional connection with the consumer. That connection creates engagement with the brand and boosts long-term favorability, but the video needs to be seen for this beneficial impact. Often,…