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The 3 Things That Make a Good Design
Have you ever bought something just because of the packaging? There’s something about pleasing design that entices the eye and, when done correctly, places you a step above the competition. Before beginning a design project at Martin Communications, we must understand three things: the intended audience, the message and tone, and how the piece will…
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How Martin Communications approaches design
Meet the head of our design department: Michael Keesee. He’s been making sure everything that leaves our hands looks good for the past three years. Ensuring that every piece we create supports the client’s brand positioning and identity, he supports our design team in creating everything from traditional and digital ads to high-impact videos and…
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Media plans, and the woman behind them
Media planning is one of the key divisions of most advertising agencies, and certainly is an important department at Martin Communications (MC). The media department at MC is headed by Colleen Jones. For over six years, Colleen has been strategizing media placements for our clients’ advertising campaigns. She is our specialist in determining which media…
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3 reasons to use streaming audio over traditional radio
When you jump in your car, do you listen to the radio or plug in your phone and stream your favorite playlist? Chances are, it’s the latter, especially with CarPlay becoming standard in newer vehicles. According to a 2020 report by research firm Strategy Analytics, fewer people around the world are using AM/FM car radios…
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New year, new brand? 5 signs it’s time for a rebrand.
The New Year is a great time to step back and reevaluate all you accomplished the year prior and make goals for the coming year. Performance goals for the year are a great way to stay accountable and keep business going – but when was the last time you looked at your branding? Your brand…
