Rite Aid Rebrands for the Mind, Body, and Spirit
Companies rebrand themselves to stay relevant and keep up with their audience. Walmart has a modern logo, Dunkin’ Donuts is now Dunkin’, and even our local grocery stores announce a redesign occasionally. This year, Rite Aid began rebranding their stores with fresh designs inside and out. With this new branding comes a new digital campaign embracing both traditional and alternative medicines.
Rite Aid’s updated branding and digital campaign consists of a fresh blue and green color scheme and logo, advertising themselves as “the store of the future.” In-store, the pharmacy department has a new look and now allows pharmacists to walk on the retail floor to help customers and provide suggestions. A natural and chemical-free section will highlight products targeting customers interested in alternative remedies.
The Newberry Commons Rite Aid in Etters, PA, was chosen to be one of first three rebranded test stores during their in-store experience trials: only a short drive from the Martin Communications’ office!
“Can I Please Get a McPlant and Small Fry?”
If you prefer to not eat meat, grabbing a meal at the golden arches may not be your restaurant of choice. That’s about to change. In 2021, McDonald’s will offer the McPlant, a meat-less cheeseburger. The burger will replicate their standard meat cheeseburger with lettuce, tomato, onions, and condiments. McDonald’s corporation and their meat substitute supplier worked together to create a taste that replicates a Quarter Pounder or Big Mac.
But their menu isn’t the only item getting an upgrade. The McPlant’s branding is ditching the yellow and red packaging to a green box with an image of a leaf. “In the future, McPlant could extend across a line of plant-based products including chicken substitutes and breakfast sandwiches to create a new brand for the chain,” a corporate representative said. McDonald’s joins Burger King, Wendy’s, KFC, and more to provide meat-less meal options for customers.
Meet a Martin – Kelsey Steinmeier, Account Manager
I’m a 2012 graduate of Pennsylvania College of Technology with a Bachelor of Science degree in Graphic Communications and a minor in Business Administration. I came to MC in the spring of 2017 as an Account Manager after working for a local print shop for four years as an Account Manager.
Every day, MC provides a daily dose of learning. The fast-paced environment makes for a different excitement each day.
Outside of work, you can find me with family and friends, running around with our soon to be one-year-old son and six-year-old chocolate lab. I enjoy giving my Pinterest boards life in our newly built home, going to the beach, camping, and reading thrillers.
Sources: AdWeek, Chain Storage, Eater.com