Advertising and Marketing Insights

Sponsored and presented at the Mid-Atlantic Society for Healthcare Strategy and Market Development’s (MASHSMD) 2019 Annual Conference in Harrisburg. This event is for healthcare marketing and communications professions in our region. Bryan, CSO, and Colleen, Media Manager, presented “Making the Most of Media Mix.”. They discussed strategies for multi-media campaigns layering traditional and digital media,…

While we sit around the table to say what we’re thankful for, we can express our gratitude for new streaming services and being able to shop for the holidays on social media.     MC’s Thanksgiving Favorites Winner winner turkey dinner, Thanksgiving time is here! I asked every Martin employee to share their Thanksgiving favorites and…

While October brought Halloween and pumpkin-flavored treats, it also brought new leadership opportunities for one of our employees and new campaigns in our industry.   Martiners Go Beyond the Workplace One of our graphic designers, Kat Flaherty, accepted a volunteer Communications Director position for the Central PA chapter of the American Institute of Graphic Arts…

Boring business doesn’t make news headlines. Touchdown ratings, strategy solutions, and an unlikable social media frenzy help to keep our industry from being dull.   Anti-Like Instagram Like other major social media platforms, Instagram allows users to “like” posts on their feed from accounts they follow, advertisers, and more. Recently, the app announced they are…

This month, Disney fans were finally able to sing along to one of the most anticipated movies of the decade, while one Martiner traveled to New York City to learn how technology is centered around current media. MC Takes on NYC Our media manager, Colleen Jones, had the opportunity to travel to the Big Apple…