Advertising and Marketing Insights

Having trouble reaching an audience online? Unable to make a trip to the grocery store this week? Wish companies would stop changing their brand? You might not need to look much further. Influencer Marketing: Is It Worth It? YouTube and social media influencers are taking over the digital world; creating videos, growing subscribers, collaborating with…

“The media is the most powerful entity on Earth.” Malcom X summarizes April best, from big-time final season premieres airing, to comeback championships and more competitive streaming services, our industry continues to rule. The Final Season is Here Game of Thrones (GOT), aired on HBO, has become a top-tier television show. Their eighth and final…

The advertising and marketing world had a chaotic start to the new year. From Snapchat giving a check to big-name users, beer companies suing for advertisements, and another proposed idea to shorten baseball games, March’s creative industries weren’t silent. Snapchat Becomes a New Source of Income Among Twitter, Facebook, and Instagram, Snapchat has become one…

Last year, the MC team let me have a run at our lovely blog to talk about how sometimes, despite the best intentions of the teams behind campaigns, ads fall flat on their faces. Sometimes they are irrelevant, sometimes they just fizzle off, and sometimes they fail so spectacularly, you can’t help but wonder what…

Last year, I wrapped up my first year on the Martin blog by taking a break from making fun of bad ads to highlight some of my favorite Christmas ads from the year. The winner for me, and still one of my favorite Christmas ads of all time was Allegro’s English. This year, as I…