The holiday season is here, and what better way to get in the spirit than watching new holiday commercials? Some brands use humor while others take an emotional route, but five stand out among the rest.
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TK Maxx: The Lil’ Goat
Fashion retailer TK Maxx, sister-store to TJ Maxx, used comedy for their commercial by showing a farmer treating one of his goats to a makeover. The messaging conveys how rough the year has been but that everyone still deserves fashionable gifts.
http://www.youtube.com/watch?v=MgIigoL1Lro
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Amazon: The Show Must Go One
The Nutcracker is a popular holiday performance, so Amazon incorporated ballet in this year’s advert. When a young ballerina’s winter show is cancelled due to COVID-19, family, friends, and a little bit of Amazon Prime two-day shipping brought the stage directly to her.
http://www.youtube.com/watch?v=gQdLD6kk960
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Shutterfly: Let That Good Fly
If 2020 was a commercial, Shutterfly would be the director. Their commercial looks back at the quarantine activities in which we participated. Whether that be adopting a new pet, cooking new recipes, or learning to cut our own hair, we’re encouraged to reflect on the good 2020 has brought.
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Coca-Cola: The Letter
This year marks Coca-Cola’s 100th year of holiday adverts, but we won’t be seeing polar bears in this commercial. Instead, we’re led on an emotional expedition to get a daughter’s letter delivered to Santa Claus.
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Disney: From Our Family to Yours
From tree shopping to gift swapping, holiday traditions create lifelong memories. When a grandmother sees her granddaughter uninterested in their yearly holiday crafting, she reaches for her old Mickey Mouse toy for comfort. Little does she know her granddaughter is planning a big surprise for her on Christmas morning.
Consumers can purchase a limited-edition vintage Mickey Mouse toy shown in the commercial. Proceeds will be donated to the Make-A-Wish Foundation.
Sources: YouTube, HouseBeautiful.com