Martin Communications, Inc., celebrated as a full-service marketing and advertising agency with a forte in crafting tailored strategies and innovative designs, is thrilled to announce its national certification as a Women’s Business Enterprise. This honor is conferred by the Women’s Business Enterprise Council (WBENC).
“We resolve to be part of the solution, anchored in respect, teamwork, open-mindedness, passion, and a commitment to learning. This WBENC certification mirrors our pledge to diversity, reinforcing our belief that inclusion drives innovation and progress,” expressed Barb Martin, president of Martin Communications.
The WBENC’s certification, which entails thorough business evaluations and site assessments, validates the women-led foundation of a business. By partnering with such enterprises, corporations and governmental organizations emphasize their commitment to bolstering diversity, especially in Pennsylvania’s vibrant business landscape. Established in 1993, Harrisburg-based Martin Communications stands as a testament to the power of partnering with a diverse business, seamlessly merging creativity and technology while sharing business acumen to deliver top-tier communication solutions to businesses, large and small.
The evolution of Martin Communications saw a transformative chapter when Barb Martin, then Henderson, first stepped into its corridors in 2001. Initially seeking a few hours of work to aid her family’s financial well-being, her ascension through the company’s ranks was meteoric. From capturing minutes at meetings to media buying, Barb’s journey became intertwined with the fabric of Martin Communications. Her collaboration with the company Founder and then-President, Tom Martin, co-managing larger clients, underscored the value of a dual leadership approach, melding creative and media components flawlessly.
Barb’s dedication didn’t stop at managing tasks; she played a pivotal role in strategizing and directing the agency’s top-tier clients. Her 2013 promotion to Vice President was a testament to her indomitable spirit, unwavering dedication, and remarkable talent. By the time she took on this role, Martin Communications was already riding high on success, with commendable achievements like being recognized among the 50 Fastest Growing Companies in Central PA and winning numerous regional, national, and international creative awards. The upward trajectory, in no small part, is due to Barb’s consistent and profound contributions.
When Barb took the helm as the President and majority owner of Martin Communications, the legacy she’s crafted over the years beamed brighter than ever. She didn’t just step into this role with the experience of her predecessor, she did so with an intimate knowledge of the company’s mission, vision, values, and a rich history of policymaking, strategic hiring, and fostering trusted relationships. Most critically, Barb’s leadership ushers in an era where Martin Communications stands proudly as a certified diverse business in Pennsylvania and nationwide.
For a closer look at Martin Communications and its offerings, visit martincommunicationsinc.com.