Blog

New Year, New Branding

As years pass, it’s important for companies to rebrand to stay relevant with their consumers. Though 2021 has just begun, companies in the auto, fast food, sports, agency, and science industries have announced a change in their identity. Kia Kia’s rebrand incorporates a dynamic design to help shift focus to their new electric vehicles and […]

Get Up to Speed with MC: December 2020

Save the Snow Day There was no better feeling than a snow day as a child. You woke up to hear school had been cancelled, so you sprinted out the door to go sledding and collected the perfect amount of snow to build a snowman. After spending time in the cold, you came home to […]

Our Top Five 2020 Holiday Commercials

The holiday season is here, and what better way to get in the spirit than watching new holiday commercials? Some brands use humor while others take an emotional route, but five stand out among the rest. TK Maxx: The Lil’ Goat Fashion retailer TK Maxx, sister-store to TJ Maxx, used comedy for their commercial by […]

Get Up to Speed with MC: November 2020

Rite Aid Rebrands for the Mind, Body, and Spirit Companies rebrand themselves to stay relevant and keep up with their audience. Walmart has a modern logo, Dunkin’ Donuts is now Dunkin’, and even our local grocery stores announce a redesign occasionally. This year, Rite Aid began rebranding their stores with fresh designs inside and out. […]

Get Up to Speed with MC: October 2020

Trick-or-Treat Goes Digital Families are finding new ways of celebrating the fall season in the midst of coronavirus. Pumpkin patches and haunted houses are still operating, but many neighborhood trick-or-treats are cancelled due to social distancing. In a stride to continue high candy sales, one candy company is keeping the spooky season alive with a […]

Get Up to Speed with MC: September 2020

How Brands are Encouraging Everyone to Vote The highly anticipated 2020 election is right around the corner. As volunteers make calls and write letters asking us to vote, brands are doing the same. Companies across several industries are utilizing their platforms to encourage voter registration. LiveNation partnered with Ticketmaster and used this year’s empty music […]

Get Up to Speed with MC: August 2020

COVID-19’s Impact on Advertising The coronavirus pandemic flipped our everyday lives upside down. Within days we started to sit at dining tables from 9 to 5, and masks became our newest accessory. Like our sense of normality, the advertising industry was also impacted. But a global pandemic wasn’t going to stop us. Our new need […]

Get Up to Speed with MC: June 2020

The past six months taught us to create honest and positive content. As we endure the second half, honesty and positivity are needed more than ever. Quarantine is Better with a Furry BFF In the age of coronavirus, households are spending more time indoors and less time outdoors. In turn, adopting and fostering a pet […]

Get Up to Speed with MC: April 2020

COVID-19 has affected all aspects of our lives. Brands are finding different ways to stay relevant by directing their messaging towards our new priorities. One musician started a fundraiser that made millions, while a brewery wants to keep celebrating love. “Come Together Right Now” Several people are doing their part to help. Neighbors are going […]

Get Up to Speed with MC: March 2020

If you feel like you have been overwhelmed with the 24/7 news cycle, this month’s blog may bring you some joy. Keep calm and read on. Eat Your Chicken and Wear It, Too It’s no surprise that advertising has surpassed the typical mediums. Uber cars are driving around town with ads attached to their roof, […]