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Optimize your video’s reach through paid media

Do you know how to build your video’s reach through paid media? When an organization tells its story through video, it has an opportunity to create an emotional connection with the consumer. That connection creates engagement with the brand and boosts long-term favorability, but the video needs to be seen for this beneficial impact. Often, […]

Advertising Checklist

Are you ready to successfully launch your next advertising campaign? Advertisers should accomplish three tasks at the start of their planning process to effectively prepare an advertising campaign. By completing these tasks, they will ensure an understanding of the project’s scope and be prepared to build a program that will effectively meet their objectives. A […]

Video: Building engagement for your next campaign

When an organization tells its story through video, it has an opportunity to create an emotional connection with the consumer. That connection creates engagement with the brand and boosts long-term favorability, but the video needs to be seen for this beneficial impact. At Martin Communications, we recommend the following six video strategies to improve consumer […]

Get Up to Speed with MC: Q2 2021

As we enter the second half of 2021, more brands left the first half with new campaigns and products, and our agency brings home the bronze. Keep reading to learn more. McDonald’s and BTS Collab After the Travis Scott meal at McDonald’s rose its stock and earnings in late 2020, they wanted to continue their […]

TikTok: Generating Leads for Small Business Growth

TikTok: Generating Leads for Small Business Growth Looking for a way to get fun, creative, engaging video content out to over 500 million users at the tip of your fingers? TikTok is the name of the game. It’s the hottest, latest, and fastest growing social media platform to get your small business out there in […]

COVID-19 Pandemic: Effects on Social Media

Shared Experiences Bring Togetherness Over the course of the COVID-19 global pandemic, it was a challenge for people to stay in touch with friends and family. Our means of communication turned to social media platforms like Facebook, TikTok, Instagram, and more. Social media became a huge news outlet in gathering the latest details about the […]

Email Marketing: Building and Maintaining Customer Relationships

What is E-Marketing? When it comes to shopping for clothes, appliances, whatever the case may be, it’s almost impossible to visit a website’s landing page and not be asked to sign-up for the latest promotion using your email address. I think we all are familiar with the standard pop-up that reads: “Get exclusive offers when […]

Get Up to Speed with MC: Q1 2021

The first quarter of 2021 started with a banned commercial, a royal interview, and some social media controversy. Keep reading to learn more. Aunt Jemima Rebrands to Pearl Milling Company Aunt Jemima has been renamed to Pearl Milling Company, the company who originated self-rising pancake mix. The new packaging will have the same colors and […]

SEM: A Roadmap to Search Result Success

Let’s say you’re new to an area and want to find the best pizza joints around town. The first thing you do is pull up Google and plug in “pizza near me,” right? When you click search, you’ll see a list of pizza restaurants based on your location. Advertisers (the pizza shop owner in this […]

Social Media Analytics: A Beginner’s Guide to Business Growth

What is the very first thing you do when you wake up? Let the dog out? Make coffee? Pick up the phone and check social media? Boom. That’s the winner. We’re all a little guilty of picking up our mobile devices and falling into a rabbit hole of constantly refreshing our news feed of user-generated […]