Blog - Page 2 of 7 - Martin Communications, Inc.

The 3 things that make a good design

Have you ever bought something just because of the packaging? There’s something about pleasing design that entices the eye and, when done correctly, places you a step above the competition. Before beginning a design project at Martin Communications, we must understand three things: the intended audience, the message and tone, and how the piece will […]

How Martin Communications approaches design

Meet the head of our design department: Michael Keesee. He’s been making sure everything that leaves our hands looks good for the past three years. Ensuring that every piece we create supports the client’s brand positioning and identity, he supports our design team in creating everything from traditional and digital ads to high-impact videos and […]

Media plans, and the woman behind them

Media planning is one of the key divisions of most advertising agencies, and certainly is an important department at Martin Communications (MC). The media department at MC is headed by Colleen Jones. For over six years, Colleen has been strategizing media placements for our clients’ advertising campaigns. She is our specialist in determining which media […]

3 reasons to use streaming audio over traditional radio

When you jump in your car, do you listen to the radio or plug in your phone and stream your favorite playlist? Chances are, it’s the latter, especially with CarPlay becoming standard in newer vehicles. According to a 2020 report by research firm Strategy Analytics, fewer people around the world are using AM/FM car radios […]

New year, new brand? 5 signs it’s time for a rebrand.

The New Year is a great time to step back and reevaluate all you accomplished the year prior and make goals for the coming year. Performance goals for the year are a great way to stay accountable and keep business going – but when was the last time you looked at your branding? Your brand […]

Barbara Martin named as new President of Martin Communications, Inc.

Following the retirement of the company’s founder, Thomas Martin, Barbara Martin was named the firm’s president. Founded in 1993, Barb joined Martin Communications in 2001 as an administrative assistant. In subsequent years, her roles included Media Buyer, Account Manager, Account Executive, and in 2012, she was named Vice President. “I’m looking forward to the opportunity […]

10 tips for faster blog writing

On average, it takes around four hours to write a blog, and depending on how much research is involved, that time could go higher, or even double. With content being important for SEO, social posts, and garnering trust in potential clients, it’s no wonder content marketing has become such an important aspect of everyone’s marketing […]

Martin Communications honored with gold, silver, and bronze from The Healthcare Digital Marketing Awards

Martin Communications won three awards in the Third Annual Healthcare Digital Marketing Awards. The Healthcare Digital Marketing Awards recognize the best healthcare websites, digital content, electronic communications, mobile media, and social media. In 2022, nearly 1,000 healthcare and medical institutions from across the United States entered to win. Judges for the contest were pulled from […]

Choosing Your Next Billboard

Out-of-home (OOH) advertising, in particular billboards, provides an opportunity to reach large swathes of consumers with an always-on tactic. It is essential to remember that not all boards and locations are created equal. When choosing your next spot, consider both visibility and location. Visibility Is the billboard on a well-trafficked highway? Or is it tucked […]

Optimize your video’s reach through paid media

Do you know how to build your video’s reach through paid media? When an organization tells its story through video, it has an opportunity to create an emotional connection with the consumer. That connection creates engagement with the brand and boosts long-term favorability, but the video needs to be seen for this beneficial impact. Often, […]