Author: Martin Communications

In college, I took a class in Technical Writing that would forever change my approach to creative projects. In the class, my professor, let’s call her CP, used a unique approach to help us learn the core course concepts. Of course she’d explain the concepts in full and we’d discuss them. But rather than show us stellar examples from various works, CP utilized a technique she referred to as “Teaching off the Awful.” By studying various creative technical writing pieces that completely failed to execute on a core concept, we were solidifying our understanding of the idea at hand while simultaneously ensuring we would never make similar mistakes. It was genius!

Continue reading “5 Marketing Fails (and What They Can Teach Us)”

The infamous LIKE button. Now that it’s been around for 11+ years, what would we do without it, right?

For over 11 years we’ve been obsessed with this iconic little button and its power over human nature. I’m pretty sure the animal kingdom doesn’t really care about the LIKE button, but we humans, oh yeah, we sure do.

When reaching out to find and select the agency or firm who will assist you through your online presence, the question should come up as to which CMS is right for my services or products? Though most understand what a CMS is, there’s possibly a lack of knowledge as to which is right for you.

What is a CMS? Most people have experienced a CMS, maybe not by administering a website, but using social media and apps. Basically a CMS allows an individual to post content through an administration portal of some sort, whether a photo on Instagram, a video on YouTube or the limit of 140 characters on Twitter.

By Barb Henderson

On April 12, 2015, Martin Communications celebrated its 22^nd anniversary. As we noted the occasion within the office, we composed a list of 22 things that some people might not know about us: