UPMC TV Backgrounds
Author: Martin Communications
Jenna Walmer
Jenna graduated from Shippensburg University with a degree in marketing and joined the Martin Communications team in June 2024. She brings experience from marketing internships with two international brands, where she built numerous digital media campaigns and learned skills in media management.
In her current role within the media department, she develops and manages media campaigns across a variety of digital platforms. She also provides campaign reporting, which ensures their success and optimization. She loves learning about the newest features in various digital platforms, so she can help our clients exceed their marketing goals.
Noah Templin
Noah joined the Martin Communications team in early 2024. He holds a double major in Marketing and Management from Shippensburg University. Prior to joining our team, Noah gained experience in the logistics industry, managing a nationwide team. His professional path also includes experience in the field of events and entertainment.
In his current role as Account Coordinator, Noah plays a crucial role in building and maintaining long-lasting relationships with our clients. He collaborates with our creative and design team to develop comprehensive brand messages and with our media department in targeting appropriate audiences with that messaging . His unique insights and knowledge significantly contribute to our elevated client services.
Gwen Almeida
Gwen began college with a nursing degree in mind. Yet, her passion for design caused her to switch majors and ultimately her career path. Graduating from Harrisburg Area Community College with a degree in graphic and interactive design and completing a graphic design internship with a small interior design company, she joined the Martin Communications team in October of 2023.
Since then, Gwen continues to use her education and experience as a graphic designer along with a wide-reaching set of skills and a fresh perspective to advance the Martin design team’s performance. Gwen loves being a part of bringing ideas to life for Martin Communications clients.
Martin Communications, Inc. Certified by the WBENC
Martin Communications, Inc., celebrated as a full-service marketing and advertising agency with a forte in crafting tailored strategies and innovative designs, is thrilled to announce its national certification as a Women’s Business Enterprise. This honor is conferred by the Women’s Business Enterprise Council (WBENC).
“We resolve to be part of the solution, anchored in respect, teamwork, open-mindedness, passion, and a commitment to learning. This WBENC certification mirrors our pledge to diversity, reinforcing our belief that inclusion drives innovation and progress,” expressed Barb Martin, president of Martin Communications.
The WBENC’s certification, which entails thorough business evaluations and site assessments, validates the women-led foundation of a business. By partnering with such enterprises, corporations and governmental organizations emphasize their commitment to bolstering diversity, especially in Pennsylvania’s vibrant business landscape. Established in 1993, Harrisburg-based Martin Communications stands as a testament to the power of partnering with a diverse business, seamlessly merging creativity and technology while sharing business acumen to deliver top-tier communication solutions to businesses, large and small.
The evolution of Martin Communications saw a transformative chapter when Barb Martin, then Henderson, first stepped into its corridors in 2001. Initially seeking a few hours of work to aid her family’s financial well-being, her ascension through the company’s ranks was meteoric. From capturing minutes at meetings to media buying, Barb’s journey became intertwined with the fabric of Martin Communications. Her collaboration with the company Founder and then-President, Tom Martin, co-managing larger clients, underscored the value of a dual leadership approach, melding creative and media components flawlessly.
Barb’s dedication didn’t stop at managing tasks; she played a pivotal role in strategizing and directing the agency’s top-tier clients. Her 2013 promotion to Vice President was a testament to her indomitable spirit, unwavering dedication, and remarkable talent. By the time she took on this role, Martin Communications was already riding high on success, with commendable achievements like being recognized among the 50 Fastest Growing Companies in Central PA and winning numerous regional, national, and international creative awards. The upward trajectory, in no small part, is due to Barb’s consistent and profound contributions.
When Barb took the helm as the President and majority owner of Martin Communications, the legacy she’s crafted over the years beamed brighter than ever. She didn’t just step into this role with the experience of her predecessor, she did so with an intimate knowledge of the company’s mission, vision, values, and a rich history of policymaking, strategic hiring, and fostering trusted relationships. Most critically, Barb’s leadership ushers in an era where Martin Communications stands proudly as a certified diverse business in Pennsylvania and nationwide.
For a closer look at Martin Communications and its offerings, visit martincommunicationsinc.com.
Martin Communications Honored with MASHSMD Excellence Awards
We are proud to have been recognized by Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD) for our work in healthcare digital marketing, receiving two awards that highlight our expertise.
The MASHSMD Excellence Awards aim to recognize and reward creative and strategic excellence in healthcare marketing and communications. We were awarded for our work with Hospice of Central PA and Pennsylvania Psychiatric Institute in the categories of content marketing and web design.
Content Marketing Award: “Top Five Myths about Hospice Care”
Titled “Top Five Myths about Hospice Care,” this blog aimed to realign misconceptions and provide accurate information about end-of-life care. Our team of skilled content creators worked diligently to craft engaging and informative content that would resonate with both patients and their families.
The blog not only focused on dispelling common misconceptions but also highlighted the compassionate and holistic approach of Hospice of Central PA. By incorporating a user-friendly interface and optimizing the content for search engines, we ensured that this valuable resource reached a wider audience, helping to educate and empower individuals during challenging times.
Website Design Award: Pennsylvania Psychiatric Institute
Another significant recognition we received at the MASHSMD Awards was for our exceptional website design and development for the Pennsylvania Psychiatric Institute. Understanding the critical role a well-designed and accessible website plays in the mental health industry, we aimed to create an online platform that would effectively convey the institute’s mission, values, and services while providing a seamless user experience.
Our team collaborated closely with the Pennsylvania Psychiatric Institute to understand their unique requirements and aspirations. With a focus on visual appeal, user-friendly navigation, and easy accessibility to vital information, we developed a website that reflects the institute’s commitment to patient care and professional excellence. The recognition of our efforts through this esteemed award reinforces our dedication to delivering outstanding digital marketing solutions for healthcare organizations.
Winning two MASHSMD Awards is a testament to the expertise and commitment of the entire team at Martin Communications. Through our collaborative efforts with organizations like Hospice of Central PA and Pennsylvania Psychiatric Institute, we have been able to create impactful digital marketing campaigns that resonate with audiences and elevate the healthcare industry’s standards for effective communication.
We are grateful for the recognition we have received from MASHSMD and remain committed to pushing the boundaries of healthcare digital marketing. These accolades inspire us to continue delivering innovative solutions that empower healthcare organizations to connect with their target audience effectively.
As we celebrate our achievements, we extend our heartfelt gratitude to our clients, partners, and the entire Martin Communications team for their unwavering support and dedication. We look forward to continuing our journey of excellence and making a lasting impact on the healthcare digital marketing landscape.
Barbara Martin named as new President of Martin Communications, Inc.
Following the retirement of the company’s founder, Thomas Martin, Barbara Martin was named the firm’s president. Founded in 1993, Barb joined Martin Communications in 2001 as an administrative assistant. In subsequent years, her roles included Media Buyer, Account Manager, Account Executive, and in 2012, she was named Vice President.
“I’m looking forward to the opportunity to lead our strong team and continue the tradition of excellent, value-based, and creative marketing solutions for our clients,” said the new President.
With this leadership change, Martin Communications is now a woman-owned, woman-led business. Martin Communications, Inc. is a full-service advertising agency with a staff of 11, preparing media plans and developing creative content for clients primarily in service-oriented categories, specializing in clients within the healthcare and related fields in Pennsylvania and Virginia.
Martin Communications honored with gold, silver, and bronze from The Healthcare Digital Marketing Awards
Martin Communications won three awards in the Third Annual Healthcare Digital Marketing Awards.
The Healthcare Digital Marketing Awards recognize the best healthcare websites, digital content, electronic communications, mobile media, and social media. In 2022, nearly 1,000 healthcare and medical institutions from across the United States entered to win. Judges for the contest were pulled from marketers, creative directors, and advertising professionals who specialize in the healthcare industry.
“We are proud of the work we have created on behalf of our partners,” said Martin Communications’ Art Director Michael Keesee, “and thank them for trusting us to develop award-winning creative.”
Martin was recognized for their work with three of its marketing partners:
Gold
Mary Washington Healthcare
Online Display Ads
Silver
Hospice of Central PA
Blogs
Bronze
Pennsylvania Psychiatric Institute
Institutional Websites
“Winning these awards is a recognition of how our team rises to the challenges facing our partners,” said Barb Martin, president of Martin Communications. “Being recognized among the many entries highlights how a flexible and diligent team can help the healthcare industry with the creation of professional strategy, creative, and media placement.”
The Healthcare Digital Marketing Awards also recognized other Pennsylvania healthcare organizations for their creativity.
- Chester County Hospital
- Mutual Aid Ambulance Service, Inc.
- UPMC Health Plan
A complete list of award winners can be found on the Healthcare Digital Marketing Awards website, HDMAwards.com.
Ben Mengle
Ben joined the Martin Communications team in 2021 after working in a variety of industries honing a unique set of skills. For more than a decade, he has gained valuable knowledge in design, developing processes, and building client relationships. Ben arrived at Martin as the Project Coordinator, then moved into the Project Manager role, where he balanced the workload for the accounts and design departments to ensure quality and timeliness of each project.
Now in the role of Account Director, Ben brings a wealth of experience with skills in delivering exceptional guidance to our clients. He believes communication is the key to maintaining the high standards our clients have come to expect from Martin. Each client deserves special attention, and that is what Ben sets out to deliver.
Get Up to Speed with MC: Q2 2021
As we enter the second half of 2021, more brands left the first half with new campaigns and products, and our agency brings home the bronze. Keep reading to learn more.
McDonald’s and BTS Collab
After the Travis Scott meal at McDonald’s rose its stock and earnings in late 2020, they wanted to continue their growth with a new collaboration. And who better than the biggest boy band? BTS, a South Korean music group, joined McDonald’s to release the BTS meal: a 10-piece Chicken McNuggets meal with two limited edition sauces. Their marketing campaign not only includes digital advertising, but also custom food packaging and apparel.
PetSmart Will Do Anything for Your Pet
It’s no secret we love our pets. But do our pet retailers feel the same? PetSmart has your answer. As one of the largest pet retailers in the nation, PetSmart took their love of pets and turned it into a campaign. “Anything for Pets” consists of a commercial showing how the company goes above and beyond for their customers, both human and animal, and uses the phrase as their newest tagline.
Instagram Takes on E-Commerce
Instagram released a new shopping feature, Drops, to keep up with rising ecommerce trends. Drop is a section under the Shops tab that allows users to buy products directly on the app rather than be directed to a new webpage. A representative from Instagram stated, “Brands that want to be in the center of commerce are choosing to launch products on Instagram, and some top apparel retailers were the first brands to use Drops.” Instagram isn’t the only platform adjusting to e-commerce trends, as TikTok, Snapchat, and Twitter are creating features on their platforms, too.
Martin Communications, Inc., Receives Aster Award
We are happy to share our winning of a bronze award for the 2021 Aster Award’s Home Health/Hospice category. Our submitted campaign for Hospice of Central PA titled, Then and Now, was advertised across out-of-home, digital, print, and social media outlets. The Aster Awards is a competition recognizing healthcare marketing professionals for outstanding excellence in advertising, marketing, and communications.
Sources: AdAge