Colleen Jones Media Director
Colleen Jones joined Martin Communications in 2016 after a decade in events management for regional publications in south central Pennsylvania and experience with a nonprofit arts organization in Harrisburg. As Media Director at Martin, Colleen leads client paid and earned media strategy leveraging all current platforms, including traditional and emerging (social, digital, SEM), to accomplish key performance goals; she also oversees media buying and analyzes performance data for client campaigns. Colleen has a bachelor’s degree from Susquehanna University.
Recent posts from Colleen
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Three Looming Threats to Digital Marketing for Healthcare
In the ever-evolving world of digital marketing, healthcare faces unique challenges. The regulations of the Health Insurance Portability and Accountability Act (HIPAA) have increasingly impacted every aspect of marketing, including analytics and campaign performance measurement. And in an era of data protection, adding to that burden are sensitivity of location data and the complexities of…
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Should I Put my Marketing Budget in CTV?
While we wouldn’t say TV is dead, we would say that the traditional structure that many of us are used to may become a thing of the past sooner than we were expecting. Study after study being released in 2022 and 2023 shows drastic and rapid changes in consumers’ media consumption patterns. (More on this…
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How Martin Communications approaches design
Meet the head of our design department: Michael Keesee. He’s been making sure everything that leaves our hands looks good for the past three years. Ensuring that every piece we create supports the client’s brand positioning and identity, he supports our design team in creating everything from traditional and digital ads to high-impact videos and…
