Strategy

In order to craft a successful advertising strategy, it’s necessary to start by asking questions, lots and lots of questions.

Questions like: What are your communication goals? Your business goals? What is your competitive differentiation? Who are you losing business to? Who are you getting business from? What are your strengths? Weaknesses? What do you want the recipients of your message to do? What are the reasons to believe your message? Will promises made in advertising be promises kept? And there are more questions to come. We ask that you take a very hard, critical look at your organization. This in-depth endeavor never fails to bring clarity to the persona of a business. Once we’ve looked inside, we can then look outside to profile your current and potential customers, markets, and competitors. And, of course, we want to meet with you and your leadership team to go over your pain points and goals. Tell us about your previous and current marketing efforts. We’ll analyze the data to see how we can optimize your efforts. Armed with this knowledge, the strategic plan takes shape that allows for precise development of what messages are to be delivered to whom.

Next, learn more about our approach and Creative Services: