Media
Creativity and innovation in developing your media plans are essential ingredients
In today’s hyper-targeted media environment, available platforms for message distribution change rapidly. Unlike many media firms that use plug-and-play programs to generate media schedules, we firmly believe that creativity and innovation in developing your media plans are essential ingredients for the best possible performance. Your media plan will be strategically organized for efficient, effective delivery with an assurance that we are responsible managers of your budget.
Experienced and accountable, rest assured that we meet your messaging goals while strictly adhering to your budget and deadlines. A few topics we have an expert understanding of:
- Media strategy, planning, negotiation, scheduling, placement, and analysis
- Planning for major markets to rural regions
- Branding campaigns, events, political/issues, and product launches
- Providing a quick-turnaround for time-sensitive projects
Media
An excellent media buyer/manager is as creative with a media plan as a writer or designer is with their craft. In the media world, there are media buying agencies where it is painfully obvious that they simply crunch numbers. Without access to the creative process, they cannot be effective or efficient. From the beginning of your project, our media and creative teams work together to make sure messaging and creative fit with each chosen media channel.
- Traditional Media
- Television – linear over-the-air and over-the-top
- Radio – terrestrial and streaming platforms
- Out-of-Home – mobile boards, digital and traditional static locations
- Transit – shelters, bus displays, and multi-unit impact campaigns
- Print – display ads and high-impact positioning
- Digital Media
- Email campaigns
- Targeted web banners, video, and content/native advertising
- Social media management and audience development
- High-impact video and takeovers/splashes
Negotiation
We’ve purchased millions of dollars in media, but we don’t say this to brag. We say this because this means we know which negotiation tactics will provide you with the most benefit. If pricing is firm, we’ll look into what other opportunities are available to add value, making sure your hard-earned dollars work as hard for you.
Relationships
We treat our media vendors as a valuable resource. When new and innovative products and promotions are available, we’re one of the first to know. They work with us to meet pressing deadlines and notify us when discounts become available.
Cost Efficiency
Through relationships built over the years with our vendors, skillful negotiating and in-depth experience, you’ll benefit by knowing your media dollars are being used in the most efficient and effective ways possible.
Optimization
“Set it and forget it” is not a part of our vocabulary. Our media team will regularly review your campaigns and analyze the data. We stay on top of how your ads are performing, adjusting as needed to ensure we’re using the optimal approach to reach your target audience. You’ll be kept in the loop every step of the way and will receive monthly reports so you too can see exactly how your ads are performing.