Creative
Using your strategic plan to make creative decisions
When it comes to creative, we take all the insights we’ve gained from our strategy conversations and apply them to your customer-facing materials. Everything is considered, from clearly identifying your target audience through your business and communication goals. We use this strategic foundation to guide our creative decisions to be certain we are communicating your message accurately.
We can break down our creative services into these common categories:
Graphic Design
Our design team is well-versed in translating your strategy into the right color palette, fonts, layouts, and stylistic treatments to separate you competitively while reaching your ideal customer. We will build your brand’s visual identity from scratch, refine your logo, or even make small adjustments to your visual identity to strengthen engagement with your audience.
With your visual identity as a foundation, we apply the rules of that identity to all your creative to ensure a consistent message, no matter how consumers interact with your brand. The possibilities here are endless, but we’ve helped many clients with:
- Print advertising
- Corporate ID (letterhead, business cards, etc.)
- Fliers and postcards
- Direct mail
- Employee communications
- Signage
- Banners and billboards
Copywriting
Similar to graphic design, your messaging can have an enormous impact on the effectiveness of your campaign and should be tailored to your audience and your strategic plan.
Everyone at Martin Communications, Inc. is serious about writing (so much so that we have monthly proofreading exercises!) and we take great care in crafting each campaign’s messaging to best suit your specific situation. To us, words are powerful tools to be used wisely.
Video and Audio Production
Our in-house audio and video capabilities allow your campaign to be executed with maximum consistency. Whether we’re creating a radio advertisement, TV commercial, YouTube promotion, or training video, we will handle all aspects of the project including filming, editing, and final production. Telling your story and communicating your message is paramount, and often the most compelling way to do that is through audio and video.
Web Development
Your web presence is more important than ever, and we’ll help you make sure it’s all it can be. Consumers must be able to easily find your website, connect with your brand, and learn about your services in an efficient, worry-free way. This involves making sure your website is optimized to rank as highly as possible in search engine results, coding your website to offer the best experience in every web browser on every device, and using best practices in design/development to make sure your brand connects with your intended audience. We’ll guide you through this process and check in with your strategic plan to be sure we’re working toward your business goals.
Digital Advertising
The world of digital advertising is constantly expanding. You can advertise in Google’s search results, within Facebook’s newsfeed, before a video on YouTube, on Spotify’s app, and on an entire network of websites. With us, you can confidently navigate these options and find which options are most successful in reaching your audience. We create static banner ads, pre-roll videos, and even HTML5 rich media (animated) ads that provide an interactive experience, make your brand stand out, and, most importantly, motivate engagement.So, how do all these creative services fit into your strategy? Our media team will define when, where, and why to use different media platforms.
Learn more about media