Capabilities
- Digital
- Web
Summary
A shortage of trained EMTs in the south-central Pennsylvania region led to the creation of a new 10-week program in which trainees are hired as full-time employees while learning the needed skills and certifications. Program graduates transition to full-time employment as an EMT with Community LifeTeam. Our campaign goal was to recruit applicants to the program with a quick-turnaround timeline. The immediate need for EMTs consequently resulted in deadlines of only two weeks to develop a media strategy and design creative and three weeks to run the campaign, totaling just five weeks before the application closing date.
Objective
Our target audience was adults 18 and older with at least a high school diploma in York, Adams, Cumberland, Dauphin, or Perry counties. Our budget of $5,000 for media was small given the geographic and demographic reach and three-week live campaign duration.
qualified applicants
for 15 positions
Conclusion
Although we had planned for the campaign to run three weeks, we ended its run after seven days due to the overwhelming number of applications received. The number of applications received in that time was more than four times the number of recruits they were able to accept. They had 65 qualified candidates for 15 open positions in the program in a difficult hiring environment and untrained audience for a medical job.