How Brands are Encouraging Everyone to Vote
The highly anticipated 2020 election is right around the corner. As volunteers make calls and write letters asking us to vote, brands are doing the same. Companies across several industries are utilizing their platforms to encourage voter registration.
LiveNation partnered with Ticketmaster and used this year’s empty music venues to advertise voting on marquee signs. Foot Locker updated their website’s homepage to encourage online customers to check their voter registration. GAP designed face masks that say “VOTE” so customers can do their part by keeping others healthy and send the message. But that’s not all; Patagonia, Under Armour, The CW, OkCupid, SnapChat, Airbnb, and Spotify are among the many brands also taking action.
Register to vote today at vote.gov.
Charli D’Amelio Runs on Dunkin’
Move over pumpkin spice, The Charli is this fall’s trendiest drink.
TikTok has become a leading social media platform for influencers. One influencer, Charli D’Amelio, gained her TikTok fame by dancing and sharing her regular coffee order at Dunkin’ Donuts. With over 80 million TikTok followers, Dunkin’ received 294 million views of free advertising and an increase in cold brew sales from D’Amelio.
In exchange, Dunkin’ and D’Amelio made their partnership official with a new brand deal. Customers can now order “The Charli”, a medium cold crew with whole milk and three pumps of caramel, the exact recipe D’Amelio orders in her videos. “This is the partnership fans have been rooting for since Charli first danced onto TikTok with her cold brew in hand. She is one of our biggest fans and the feeling is mutual. We’re thrilled to finally make it official”, Dunkin’ vice president said.
Meet a Martin – Emily Marrs, Office Manager
I officially started at Martin Communications as a part-time office assistant back in 2015. I worked as a preschool teacher from 6 a.m. to 3 p.m. and then would come to work at Martin for the last two hours of the day. I enjoyed the additional work and was used to working longer hours since my first job was working at Hersheypark in the rides department where I could be working 16 hours in one day.
In the middle of 2016, the opportunity to work full time at Martin Communications came up and I accepted. Over the past 4 years I have developed a love for the financial side of the business, and it has been wonderful working for a company that allows for so much growth.
Some of my favorite things to do outside of work are cooking, baking, playing with our puppy Remi, and watching football with my husband. Although football is in the fall, my favorite season is summer as I love being out in the warm sun and going to the beach. My favorite beach is the Outer Banks in North Carolina; we go there every other year on a big family vacation for a week.
My husband and I are especially excited about October since we will be welcoming our first child at the end of the month. We have been counting down the days until his arrival.
Sources: AdWeek, AdAge, Business Insider