Boring business doesn’t make news headlines. Touchdown ratings, strategy solutions, and an unlikable social media frenzy help to keep our industry from being dull.
Anti-Like Instagram
Like other major social media platforms, Instagram allows users to “like” posts on their feed from accounts they follow, advertisers, and more. Recently, the app announced they are preparing to roll out a new version of Instagram that doesn’t have the infamous heart allowing users to “like” posts. Instead, there will be what I like to call it, an anti-like Instagram.
The news came to a shock to many Instagram users, and they didn’t shy away from voicing their opinions. Many social media influencers rely on a specific number of likes and comments to receive sponsorship deals and other collaborative deals. Others believe the idea of having no way of seeing popularity of a post is a good thing, as research has shown negative effects of personal confidence from social media. A source from Instagram shared, “We want your followers to focus on what you share, not how many posts you get”.
Though the anti-like Instagram is a modern-day controversy, removing the ability to see (or obsess) with the number of likes a post receives could be a step in a new, like-less era of social media.
100th NFL Season Ratings Score High
Football is America’s past time. From Friday Night Lights at local high schools, Big Ten games and tailgates on Saturdays, and the big leagues playing three out of seven days of the week, it’s no surprise that football is a big part of our fall television schedules. This year, the National Football League is celebrating their 100th season of professional football. And what better way to kick-off the monumental year? Break television ratings.
Television viewers across the country set a new record rating for the first week of the NFL season in over five years. The average number of viewers for week one of the 2018-19 season averaged at 15.8 million per game. This season, roughly 17 million tuned in for the first week; a 5% increase. Topping that, the 2019-20 season opener between Green Bay and Chicago saw a 14% increase in viewers than last year’s opener between Atlanta and Philadelphia.
According to The 42, television ratings are just as, if not, more important than ticket sales because viewers get behind the scenes access and constant play-by-plays. It won’t be surprising if more viewing ratings increase as the season goes on… that is unless more of our favorite players keep getting injured.
The Power of Personas
Every content strategy and campaign have an intended target audience, but sometimes the result doesn’t end up in that audience’s lap. That’s where marketing personas become useful.
Personas help marketers and advertisers develop quality work to their intended target audience. They’re imaginary consumers or audiences created based on a need, in turn, helping you understand their need and goals. Gathering information to create a persona entails reviewing analytics, social media research, audience feedback, and involving non-marketing team members on their perspectives. When complete, a successful persona includes a name, job title, demographics, psychographics, goals, values, and fears.
Popular within the agency realm, utilizing audience personas has become popular in social media marketing and search engine optimization, too. If interested in learning more on implementing personas, Buffer offers step-by-step instructions to develop basic persona templates and other need-to-knows.
Sources: Buffer, SmartInsights, CNN, The 42