As we enter the second half of 2021, more brands left the first half with new campaigns and products, and our agency brings home the bronze. Keep reading to learn more.
McDonald’s and BTS Collab
After the Travis Scott meal at McDonald’s rose its stock and earnings in late 2020, they wanted to continue their growth with a new collaboration. And who better than the biggest boy band? BTS, a South Korean music group, joined McDonald’s to release the BTS meal: a 10-piece Chicken McNuggets meal with two limited edition sauces. Their marketing campaign not only includes digital advertising, but also custom food packaging and apparel.
PetSmart Will Do Anything for Your Pet
It’s no secret we love our pets. But do our pet retailers feel the same? PetSmart has your answer. As one of the largest pet retailers in the nation, PetSmart took their love of pets and turned it into a campaign. “Anything for Pets” consists of a commercial showing how the company goes above and beyond for their customers, both human and animal, and uses the phrase as their newest tagline.
Instagram Takes on E-Commerce
Instagram released a new shopping feature, Drops, to keep up with rising ecommerce trends. Drop is a section under the Shops tab that allows users to buy products directly on the app rather than be directed to a new webpage. A representative from Instagram stated, “Brands that want to be in the center of commerce are choosing to launch products on Instagram, and some top apparel retailers were the first brands to use Drops.” Instagram isn’t the only platform adjusting to e-commerce trends, as TikTok, Snapchat, and Twitter are creating features on their platforms, too.
Martin Communications, Inc., Receives Aster Award
We are happy to share our winning of a bronze award for the 2021 Aster Award’s Home Health/Hospice category. Our submitted campaign for Hospice of Central PA titled, Then and Now, was advertised across out-of-home, digital, print, and social media outlets. The Aster Awards is a competition recognizing healthcare marketing professionals for outstanding excellence in advertising, marketing, and communications.
Sources: AdAge