If you feel like you have been overwhelmed with the 24/7 news cycle, this month’s blog may bring you some joy. Keep calm and read on.
Eat Your Chicken and Wear It, Too
It’s no surprise that advertising has surpassed the typical mediums. Uber cars are driving around town with ads attached to their roof, promotions are seen in music videos, and even flash mobs can market something. If companies can do those, why not pay people to wear an ad?
Wingstop ditched traditional out-of-home advertising to a new anytime, anywhere type of advertising. Thousands of fans and social media influencers will be paid to wear hoodies of Wingstop’s brand in public. Those who participate will choose one of three versions of the hoodie: generic, delivery, or boneless wings.
Sound’s easy, right? Don’t quit your day job just yet. The walking billboards only get paid $10 if they post themselves wearing the hoodie on Instagram, tag Wingstop’s account handle, and include the hashtag #ThisIsAnAdForWingstop. Additional prizes will be awarded if a post is both creative and goes viral.
Olay Embraces Natural Beauty
The beauty and fashion industry are one of the top advertisers in the world today. Their models and celebrity sponsors have perfectly styled hair, skin with no blemishes, and outfits with no creases and wrinkles. Imperfections are invisible. It’s not uncommon for us to ask, “is that natural?”
Olay, a skincare brand owned by Procter & Gamble, announced they will start the process of not retouching their advertisements to break away from typical beauty standards. “My Olay,” their newest campaign promoting unretouched photos, will feature new celebrity sponsors in the United States and Canada. They even gave a sneak peak of the natural approach in their 2020 Super Bowl commercial photoshoot.
Olay isn’t the first brand to join the natural beauty movement. Dove previously released two campaigns that fought trying to be flawless, while American Eagle (Aerie) became “Photoshop-free.”
Meet a Martin – Tom Martin, President
“The first toy I remember was a 1947 Chevy model. I still have it. Today, the toys are much larger needing garages to stable them with names of Leon, Sally, Sylvia and The Vette with build dates from 1951 to 1993 in various states of restoration. They are four of the 37 cars I’ve owned since age 16. Some were handsome and fast, others not so much. A few were purchased new, one was free. ‘Obsessed’ you say? There’s more.”
“High speed experiences include two, 10 lap, 115 mph drives around Dover Raceway in a NASCAR prepped car, 30 fast laps at Lime Rock Raceway in an open wheel, single fuselage racer (like an Indy car, but smaller), drag racing a Chevelle (sometimes at a drag strip), auto- crossing a sports car, and recently piloting a 700+hp Mustang on a road racing course. Add to that, being chased by police three times. Score: Tom 3, police 0. Sadly, I let my PA State Inspection Mechanic License lapse years ago. ‘Obsessed?’ Well maybe!”
Sources: CNN, AdAge, MediaPost