Having trouble reaching an audience online? Unable to make a trip to the grocery store this week? Wish companies would stop changing their brand? You might not need to look much further.
Influencer Marketing: Is It Worth It?
YouTube and social media influencers are taking over the digital world; creating videos, growing subscribers, collaborating with others in the industry, and representing brands. They have an active presence on all platforms, attend events, and even do collaborative videos with each other. But how do these influencers gain profit, reach audiences, and attend A-list events? That’s where influencer marketing comes into play.
Influencer marketing is an online form of marketing used with testimonial advertising from digital influencers. You may ask, “how do brands get business from influencers”? It’s not as easy as an Instagram post or one-minute mention in a video. Working with an influencer can be pricey, and the more popular they are, the more you’ll be paying. Though companies may be investing a lot in this marketing medium, using an influencer’s voice can bump a brand to the top of a list. 7 out of 10 teens and young adults trust influencer advice. Of those, 49% rely on influencer recommendations, and the influencer industry expects to hit $10 billion by next year.
I’d say it’s worth looking into; by utilizing influencer marketing, you might see positive results.
Grocery Shopping at Walmart Just Got Easier
More stores are offering curb-side pickup and forms of delivery for customers for easy accessibility. Walmart announced they will be entering the game by launching Walmart In-Home, a direct-to-fridge delivery service available when customers are not home.
This might bring up immediate red flags to some, as it sounds a bit risky. No need to hesitate, as Walmart stated that designated employees will go through an extensive training program to prepare for entering customers’ properties, with an emphasis on treating others with respect. Additionally, employees will be taught how to properly organize and stack groceries in a refrigerator so you can come home to a more organized, presentable fridge.
Walmart executives promise all delivery employees will always wear cameras to allow customers to watch a delivery take place live on their phone. Expected to launch in the Fall of this year, Walmart In-Home will be available in Pittsburgh, Kansas City, and Vero Beach.
No One Out Brands the Hut
Branding styles come and go often to be forgotten over the years with different fonts, slogans, and logos. Like many chain restaurants, Pizza Hut updated their brand to a more modern style. Not fond of the current look, Pizza Hut’s marketing team took a risk by diving through their archives to unveil their new but old-school brand.
The original infamous red roof logo has returned for their Cheesy Bites Pizza campaign. Their strategy behind this? Going back to their roots as America’s first national pizza shop chain. Marianne Radley, Pizza Hut’s chief brand officer, expressed how the chain’s tone and direction changed since evolving into a larger corporation, and wasn’t giving a clear understanding of what Pizza Hut stands for to customers. With the help of nostalgia and an extra cheesy crust, Pizza Hut hopes to keep current customers and bring back the old to where it all began.
Sources: Ad Age, The Drum, Digital Marketing Institute