Save the Snow Day
There was no better feeling than a snow day as a child. You woke up to hear school had been cancelled, so you sprinted out the door to go sledding and collected the perfect amount of snow to build a snowman. After spending time in the cold, you came home to warm up with a can of chicken noodle soup and cup of hot cocoa.
That won’t be a reality for children this winter.
As children continue school online due to continuing health precautions, the tradition of snow days is in danger. Campbell’s Soup Co. wants to change that with Save the Snow Day, their latest campaign to “preserve the beloved day off.” Parents or guardians who visit SavetheSnowDay.com can take an online pledge to mandate a snow day in 2021. The first 3,000 pledgers will receive a snow day kit filled with gloves, scarves, and items needed to build a snowman.
http://www.youtube.com/watch?v=xSj_8mFouus
A Beauty-Ful Partnership
Ulta lovers nationwide can purchase their beauty products at Target starting in 2021. As a new partnership, Ulta mini stores will open in over 100 Target stores. The partnership was created to increase sales at Ulta stores due to declining in-store sale numbers since the start of the coronavirus pandemic.
“Beauty consumers have already started shopping for their personal care and beauty products at Target since one-stop shopping raised this year. Ulta can benefit from tapping into the consumer’s shopping habits changed due to the pandemic,” executive director at Consumer Insights said.
Ulta’s competitor, Sephora, partnered with JCPenney back in 2006 to open a select number of mini stores inside the fashion retailer. Since then, over 574 mini-Sephora stores live inside JCPenney locations today.
Meet a Martin – Nicole Ezbiansky, MPW, Project Coordinator
At a young age I found myself writing children’s books for my younger cousins. Little did I know, my passion for writing was just beginning. Fast forward to 2014, I started undergrad as a Social Work major, but graduated with a Public Relations degree and minor in Professional Writing. In the spring of this year, I graduated with my Master of Professional Writing degree where I learned to write technical documents, grant proposals, and even political news stories. Since joining the team in 2018, I’ve become fascinated with the advertising industry. I enjoy being able to brainstorm with my co-workers, write an ad, and manage workloads all in one workday. I even spend some time as the wordsmith behind the company’s blogs.
I currently live in the Midtown neighborhood of Harrisburg with my boyfriend and our newest four-legged roommate, Wheaties. In my free time I enjoy coffee runs, hiking, reading non-fiction books, and catching up on the newest Netflix series.
Sources: AdAge, MarketPlace.org