COVID-19 has affected all aspects of our lives. Brands are finding different ways to stay relevant by directing their messaging towards our new priorities. One musician started a fundraiser that made millions, while a brewery wants to keep celebrating love.
“Come Together Right Now”
Several people are doing their part to help. Neighbors are going to the grocery store, celebrating essential workers, and showing their support. Lady Gaga used her platform by teaming up with Global Citizen to create One World: Together at Home, an 8-hour global broadcast to raise funds for the World Health Organization (WHO).
The livestream featured more than 70 musicians and celebrities in their homes celebrating those who are keeping us safe during COVID-19. 128 million dollars were raised and more than 72 million of that money is being donated to local and regional first responders. Musicians involved included Lizzo, Beyoncé, Elton John, Stevie Wonder.
To watch performances and event highlights, click here.
Something Old, Something New & Some Brews
Engaged couples around the world have looked forward to tying the knot in 2020. Unfortunately, a pandemic wasn’t in their wedding plans and are having to postpone or cancel their big day. Anheuser-Busch wants to give them a little something to still celebrate by gifting them a year’s supply of Busch Light.
The idea for “Busch Weddings” came about when the brand’s corporate team continued to see their beer tagged in wedding photos. To enter the sweepstakes, couples must post a photo of themselves on social media explaining how they plan to celebrate amongst COVID-19 and include #BuschWeddingGift and #Sweepstakes. Entries are due in the beginning of May and 250 winners will be chosen.
Meet a Martin – Barb Martin, Vice President
I joined Martin Communications almost 19 years ago, with the promise from Tom that I would never be bored. Boy, was he right! I started out helping with basic office tasks, moved on to learning the fun and crazy world of media buying, and eventually found my niche in working with clients. Since every day is different, and my day can turn upside down based on one phone call or email, I am never bored!
Outside of work, my passion is my family and cooking. These go well together, as I enjoy hosting both formal and everyday meals to feed them as well as friends. From a fancy holiday get-together to a simple summer barbecue, I enjoy the entire process, from the planning and shopping to the cooking and plating. Then, my terrific family does the clean up!
Sources: CNN, MarketWatch, The Guardian