What is E-Marketing?
When it comes to shopping for clothes, appliances, whatever the case may be, it’s almost impossible to visit a website’s landing page and not be asked to sign-up for the latest promotion using your email address. I think we all are familiar with the standard pop-up that reads: “Get exclusive offers when you sign up to our email list” or something along those lines. From there, you start getting promotions from brands you love (or hate). Speaking from personal experience, they really do a number on grabbing your attention in those subject lines (yes, I’ve fallen into the trap quite a few times). On the other hand, these emails can be considered “spam-like” and drive customers away due to high frequency and repetition. This is a form of email marketing. It falls under the large umbrella of internet marketing (encompassing online marketing via websites, social media, blogs, etc.). In simple terms, e-marketing allows businesses to keep their customers informed and tailor their marketing messages. (Ward, 2020)
How Does E-Marketing Work?
Adding a newsletter sign-up option is a good way to send updates, upcoming events, and offers about your company. To grow an even stronger relationship with your customers, special birthday offers on merchandise are often sent out for a more personalized experience. Congratulations! You just earned an increase in sales and a valued, loyal customer.
Effective E-Marketing Strategies
To land a successful email marketing campaign, you can:
- Build a List
- Keep track of those who opted-in to receiving updates and promotional emails
- Change up Message Delivery
- Share information such as tips and tricks that are useful and relevant to your business
- Follow a Schedule
- Make note of the time and day of the week your email is sent out and keep it consistent
- Optimize Email Display
- Studies show that just under half of all emails are opened on mobile devices
- Make sure your emails are scaled to fit mobile device dimensions
- Studies show that just under half of all emails are opened on mobile devices
Measuring E-Marketing Success
When you finalize your email marketing campaign, you can measure its effectiveness a few different ways. Eliminate the subscribers who are not receptive to your emails. Those who do not even bother to click and open your emails can be removed from your list. Another way is to test your subject lines is by sending different subject lines to 10% to 20% of those who subscribed to your email list. The effectiveness of your subject line can either make or break company earnings. You can also survey your customers. Leave the door open to your customers to understand the types of content they would like to read (this could include storytelling – an effective attention grabber).
In conclusion, e-marketing has been (and still is) an effective way of getting information out about your brand. The methods you use to inform your subscribers are completely up to you and how they align with your business goals. Creating a list of receptive subscribers, spicing up your content, sending emails to users at consistent times, and optimizing email display are all great starting points. E-Marketing is a great way to build customer relationships, and most importantly, maintain them.
Learn more effective ways to inform and promote your services by visiting:
Email Marketing: What Is It? (thebalancesmb.com)