Objective:
Having already contracted one of two faces of an outdoor, stacked bulletin panel on I-81, the other panel became available. The challenge forwarded by our client was that if we could create a unique, impactful message utilizing the stacked panels, they would buy.
Management:
Our long-standing relationship with the outdoor company allowed us to have first rights to this location. This stacked panel remains contracted (now UPMC Pinnacle) after several years with different messaging. Designs were completed for $3,500.