Blog

Get Up to Speed with MC: January 2020

Welcome to a new year! As we hit the gym, eat healthier, read more, or work to accomplish other resolutions, the creative/marketing industry have goals of their own, too. What Can We Expect in the 2020s? The 2010s brought the world streaming services, several social media channels, and impressionable (and some un-impressionable) trends. With […]

12 Things We Did in 2019

Sponsored and presented at the Mid-Atlantic Society for Healthcare Strategy and Market Development’s (MASHSMD) 2019 Annual Conference in Harrisburg. This event is for healthcare marketing and communications professions in our region. Bryan, CSO, and Colleen, Media Manager, presented “Making the Most of Media Mix.”. They discussed strategies for multi-media campaigns layering traditional and digital media, […]

Get Up to Speed with MC: November 2019

While we sit around the table to say what we’re thankful for, we can express our gratitude for new streaming services and being able to shop for the holidays on social media. MC’s Thanksgiving Favorites Winner winner turkey dinner, Thanksgiving time is here! I asked every Martin employee to share their Thanksgiving favorites and […]

Get Up to Speed with MC: October 2019

While October brought Halloween and pumpkin-flavored treats, it also brought new leadership opportunities for one of our employees and new campaigns in our industry. Martiners Go Beyond the Workplace One of our graphic designers, Kat Flaherty, accepted a volunteer Communications Director position for the Central PA chapter of the American Institute of Graphic Arts […]

Get Up to Speed with MC: September 2019

Boring business doesn’t make news headlines. Touchdown ratings, strategy solutions, and an unlikable social media frenzy help to keep our industry from being dull. Anti-Like Instagram Like other major social media platforms, Instagram allows users to “like” posts on their feed from accounts they follow, advertisers, and more. Recently, the app announced they are […]

Get Up to Speed with MC: July 2019

This month, Disney fans were finally able to sing along to one of the most anticipated movies of the decade, while one Martiner traveled to New York City to learn how technology is centered around current media. MC Takes on NYC Our media manager, Colleen Jones, had the opportunity to travel to the Big Apple […]

Get Up to Speed with MC: June 2019

Having trouble reaching an audience online? Unable to make a trip to the grocery store this week? Wish companies would stop changing their brand? You might not need to look much further. Influencer Marketing: Is It Worth It? YouTube and social media influencers are taking over the digital world; creating videos, growing subscribers, collaborating with […]

Get Up to Speed with MC: April 2019

“The media is the most powerful entity on Earth.” Malcom X summarizes April best, from big-time final season premieres airing, to comeback championships and more competitive streaming services, our industry continues to rule. The Final Season is Here Game of Thrones (GOT), aired on HBO, has become a top-tier television show. Their eighth and final […]

Get Up to Speed with MC: March 2019

The advertising and marketing world had a chaotic start to the new year. From Snapchat giving a check to big-name users, beer companies suing for advertisements, and another proposed idea to shorten baseball games, March’s creative industries weren’t silent. Snapchat Becomes a New Source of Income Among Twitter, Facebook, and Instagram, Snapchat has become one […]

Marketing Fails IV: The Fail and the Furious

Last year, the MC team let me have a run at our lovely blog to talk about how sometimes, despite the best intentions of the teams behind campaigns, ads fall flat on their faces. Sometimes they are irrelevant, sometimes they just fizzle off, and sometimes they fail so spectacularly, you can’t help but wonder what […]