Advertising and Marketing Insights

  • Memorial Day 2016

    Once a Marine always a Marine, as it’s said. I enlisted some time ago; from Jan 1985 to August 1989; it seems like yesterday. The duration was a total of four-and-a-half-years on active duty and during those years the possibility of being sent anywhere was inevitable. The military provided me the opportunity to see areas…

  • 5 Marketing Fails (and What They Can Teach Us)

    In college, I took a class in Technical Writing that would forever change my approach to creative projects. In the class, my professor, let’s call her CP, used a unique approach to help us learn the core course concepts. Of course she’d explain the concepts in full and we’d discuss them. But rather than show…

  • The Power of LIKE

    The infamous LIKE button. Now that it’s been around for 11+ years, what would we do without it, right? For over 11 years we’ve been obsessed with this iconic little button and its power over human nature. I’m pretty sure the animal kingdom doesn’t really care about the LIKE button, but we humans, oh yeah,…

  • Content Management System (CMS), which is the right choice?

    When reaching out to find and select the agency or firm who will assist you through your online presence, the question should come up as to which CMS is right for my services or products? Though most understand what a CMS is, there’s possibly a lack of knowledge as to which is right for you.…

  • 22 Things You Didn’t Know About Martin Communications

    By Barb Henderson On April 12, 2015, Martin Communications celebrated its 22nd anniversary. As we noted the occasion within the office, we composed a list of 22 things that some people might not know about us: