Blog

Three Looming Threats to Digital Marketing for Healthcare

In the ever-evolving world of digital marketing, healthcare faces unique challenges. The regulations of the Health Insurance Portability and Accountability Act (HIPAA) have increasingly impacted every aspect of marketing, including analytics and campaign performance measurement. And in an era of data protection, adding to that burden are sensitivity of location data and the complexities of […]

Enhancing Digital Marketing Strategies for Trade Associations

In an era when digital engagement is more crucial than ever, trade associations in Pennsylvania must adapt and thrive through effective digital marketing. The following information aims to help association professionals refine their digital marketing approaches for maximum impact. The Digital Imperative As the digital landscape evolves, with internet users spending an average of over […]

A Year of Transformation and Forward Momentum

2023 has been a pivotal year for Martin Communications, marked by changes and achievements that underscore our dedication to delivering unparalleled services to our clients. Strategic Leadership for a New Era The appointment of Barb Martin as president heralded a fresh perspective on leadership. Under her guidance, we have refined our strategies to better align […]

Happy Holidays from Martin Communications

Diversity by Design

In the modern advertising landscape, inclusive marketing defines the essence of being a brand with a vision. It transcends the concept of surface-level diversity to weave the principles of diversity, equity, inclusion, and belonging into the very fabric of a brand’s narrative. Inclusive marketing is a deliberate strategy that moves beyond the mere inclusion of […]

Navigating AI for Small to Mid-Size Businesses

Artificial intelligence (AI) has emerged as a transformative tool in the modern business world. Its tentacles spread wide and far, from chatbots for customer support to predictive analytics for market trends. However, with its myriad benefits come ethical, logistical, and operational considerations. For small to mid-size companies, striking the right balance is essential to ensure […]

Martin Communications, Inc. Certified by the WBENC

Martin Communications, Inc., celebrated as a full-service marketing and advertising agency with a forte in crafting tailored strategies and innovative designs, is thrilled to announce its national certification as a Women’s Business Enterprise. This honor is conferred by the Women’s Business Enterprise Council (WBENC). “We resolve to be part of the solution, anchored in respect, […]

Should I Put my Marketing Budget in CTV?

While we wouldn’t say TV is dead, we would say that the traditional structure that many of us are used to may become a thing of the past sooner than we were expecting. Study after study being released in 2022 and 2023 shows drastic and rapid changes in consumers’ media consumption patterns. (More on this […]

The Value of Account Management in Advertising

Advertising is not a linear process; it’s a complex amalgam of interconnected specialties — strategic planning, creative development, media buying, and analytics, to name a few. Among these, one role often stands out for its cross-disciplinary influence and importance: account management. Good account management contributes significantly to the overall success of advertising campaigns, shaping outcomes […]

Reimagining Healthcare Staff Recruitment

The growth of the healthcare industry in recent years has been unprecedented, and with an expanding sector comes the challenge of hiring skilled professionals to meet the rising demand. While traditional methods like job postings, employee referrals, and career fairs remain valuable, they may not always suffice in this competitive landscape. Therefore, healthcare organizations are […]