Approach

For a partnership to work, it must be founded on a good relationship

Martin Communications was founded on the principle of creating lasting relationships. The result, we do not have a new business department nor demand our account managers meet a monthly quota. Instead, our growth is due to on-going referrals from existing clients.

Because of this, we can proudly tell you about a long-lasting client relationship that spans the length of our 31 years in operation, and of others that have lasted decades and more. But, enough about us. Our focus is quality over quantity. Our focus is on you.

Tell us about your hopes and expectations. Tell us about the challenges you’re facing. We’re here to help you through where you may be struggling – be it brand messaging, creative design, or finding the right media channels and media strategy to engage your target audience. Our team will work with you seamlessly and responsively every step of the way to make sure your goals are met.

If we can make you feel like you are our only client, we believe that to be the epitome of great service.

The Process

1

Onboarding

Your interest in working with us means the most. Let’s set up a time to meet and really get to know each other. This is where we’ll get a sense of what you’re looking for and if our capabilities are a match to satisfy those needs.

If you then have confidence in us, as we hope you will, we’ll endeavor to find how we can best work with you.

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2

Developing
Strategy

Identifying challenges: Once you’ve told us where your pain points are, we will research how you compare to your competitors followed by recommendations. Together, we’ll develop a plan of action that separates you from the competitive noise.

Media plan: Depending on your goals, budget, and target audience, our media team will craft the right plan for you. With an in-depth understanding of the media buying process, they’ve established relationships with our vendors to get the most for every dollar spent in the media. Did we mention that if you are handling media now, we’ll manage all the ad reps and vendor calls and emails for you? We’re excited to help you get more time back in your day!

Messaging and design: Once we have established objectives derived from strategic planning, we will create the right messaging for your brand. If you already have a set brand and style, we’ll study your previous communications to be sure that what we come up with stays within your established branding.

After you approve the text, next up is design. Our creative team, including our designers, loves pursuing new ideas and refreshing creative from a new perspective to better connect with your audience. If you prefer, they can also make sure our work melds into your current brand.

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3

Project
Management

Point of contact: You will have a dedicated account manager who will be there for you day-to-day to answer questions and keep you updated on your project(s). There will also be a designer and back up account manager versed on your project. So, no matter what, someone will always be available to you who intimately understands your needs.

Sticking to deadlines: From the beginning, we establish a timeline to guarantee your work stays on track. Using robust project management software, we’ll set up your project in our system so deadlines don’t get missed. Our in-house project manager makes certain of that.

Designing creative: What we create for you is just that, yours. Be it your company logo, brochure, rich media, website design, video or audio presentation, or anything in between, you’ll receive the final files.

Data reporting: If your plan includes web-based messaging, there’s data we will track for you. Our media team will create a report for you each month so, together, we gain insight on performance and engagement.

Our Values

Integrity

We will always be a part of the solution. We will always be open and honest with you and you can count on us to be a reliable partner to get the job done.

Respect

All conduct must be in a professional matter. We aim to understand each situation fully with patience and empathy. If ever a problem should arise, it is handled immediately, directly, and respectfully.

Teamwork

Collaboration and communication are key. Our best work is when we involve our diverse team members and collaborate among departments to help each other and provide you with our best work.

Open-mindedness

There are always multiple ways of looking at each situation. Considering each factor and approach with a positive attitude allows us to encourage collaboration and flexibility in finding the best solutions.

Passion

We take pride in our work, constantly encourage creativity, and motivate each other to advance our skills and knowledge.

Commitment to Learning

To implement new ideas and solutions, we are committed to continuous learning to improve our individual knowledge, as well as to stay in the know about the latest developments in an industry that is always changing. The result, remaining one of the top creative agencies in our area.

If you’ve read this far, we are honored. We’re just as interested in learning more about you! Please click the button below to complete our contact form so that we may set up a meeting. We can’t wait to work with you!

Work With Us