Get Up to Speed with MC: Q1 2021

The first quarter of 2021 started with a banned commercial, a royal interview, and some social media controversy. Keep reading to learn more.

Aunt Jemima Rebrands to Pearl Milling Company

Aunt Jemima has been renamed to Pearl Milling Company, the company who originated self-rising pancake mix. The new packaging will have the same colors and font but will not include the woman to create an inclusive image. The rebranded packaging is scheduled to be in grocery store shelves this June.

T-Mobile Super Bowl Ad Gets Cut

T-Mobile said their commercial starring Tom Brady and Rob Gronkowski was rejected from airing during the Super Bowl due to “a protected rights deal with the official telecom sponsor.” References of the Tampa Bay Buccaneers was mentioned, which may have led to why the spot was not allowed that Sunday. Interested viewers can watch the commercial here.

Burger King Upsets Queens

To raise awareness of the lack of women in chef and restaurant kitchen positions, Burger King took to Twitter on International Women’s Day tweeting, “women belong in the kitchen.” Supporting tweets explained their new initiative to help women land jobs in restaurant-related roles but received more backlash than support. Burger King deleted the tweets and released the following statement to apologize.

“We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time.”

Introducing Spotify Audience Network

Spotify’s newest advertising marketplace will let brands tap into the audience of audio consumers. The Audience Network will combine Spotify’s audience generated from music, exclusive shows, and podcasts from its platform Anchor. Brands will also have access to Megaphone, Spotify’s publishing ad platform.

Oprah’s Royal Interview Attracts Millions

Oprah Winfrey’s two-hour interview with Prince Harry and Duchess of Sussex Meghan Markle was watched live by over 17 million people on CBS and became one of the most live-streamed events outside of the NFL and Super Bowl. The interview also took over social media, generating 12 billion impressions across major platforms. Watch the full interview on CBS.

Meet a Martin – Lindsay Sowers, Graphic Designer

I have always had a niche for art for as long as I can remember. Art was one of my favorite subjects growing up, and I knew I wanted to turn this passion into a career. I graduated from Kutztown University in 2012 with a degree in Art Education. After about a year of substitute teaching, I realized it wasn’t for me, so back to school I went! I graduated in 2015 from the Art Institute of York with a degree in Graphic Design.

The beginning of 2021 marked four years with MC. I started as a freelancer, grew to part-time, and then was offered a full-time position. MC is an ever-growing company, and I find myself learning new techniques every day to better meet the needs of our clients.

I rock the aunt and dog-mom life to the fullest. Outside of work, you can find me snuggling with my handsome lab mix, Dak, coaching/playing softball, or catching some rays on the beach with friends and family.

Sources: AdAge, AdExchanger, FoodDive.com