Welcome to a new year! As we hit the gym, eat healthier, read more, or work to accomplish other resolutions, the creative/marketing industry have goals of their own, too.
What Can We Expect in the 2020s?
The 2010s brought the world streaming services, several social media channels, and impressionable (and some un-impressionable) trends. With 2020 and a new decade upon us, industry experts are anticipating big changes that we should look for throughout the next 10 years.
- Influencer marketing will only become more popular as generation Z immerses themselves into digital media.
- Marketing and advertising models will change, as more digital media is being used and traditional media is fading into the background.
- Personal data will be integrated through mobile weather details and traffic updates occurring where a user’s current location is.
- Virtual reality and augmented reality will go beyond Snapchat and virtual video games.
- More “voice searching” will become available through devices such as the Amazon Echo and Google Home.
- The presence of chatbots on websites will increase to achieve higher customer experience reviews.
- More companies will use creative agencies to help create strategic marketing and unique advertising.
We cannot expect to see all the above changes to happen overnight. But until we do, let’s sit back and enjoy what the last ten years have brought us!
And the Winner Is…
In last month’s blog I gave a sneak peak of our annual Christmas decorating contest. With an extra vacation day in the new year on the line, the competition was tough. Each participating department had less than three weeks to use their creativity and worked hard to “Wow!” our guest judges. But only one could be crowned the winner for 2019.
Reindeer Resort and Casino, decorated by Colleen and Emily, took first place with their combined office décor! With slot machines, deer heads, and eggnog to bribe the judges, their hard work won them the extra day off. Our runner’s up are Investigating Christmas Emergencies (I.C.E) decorated by Alex and Kelsey, and Penguin Palace decorated by Lindsay, Nicole, Kat, and Michael.
To see more pictures and videos, visit our Facebook page.
Sources: Fast Company, Learn G2