While we sit around the table to say what we’re thankful for, we can express our gratitude for new streaming services and being able to shop for the holidays on social media.
MC’s Thanksgiving Favorites
Winner winner turkey dinner, Thanksgiving time is here! I asked every Martin employee to share their Thanksgiving favorites and traditions. Here is what they said.
While some Martiner’s traditions are eating dinner with family and taking a food coma nap, others build a “special” Thanksgiving table, pull a wishbone, play Christmas music on the car ride home, go hunting, and meet a long-time friend for breakfast the next morning.
Have a happy and safe Thanksgiving!
A Whole New Streaming World
Back in April, Disney announced their new streaming service, Disney+. Earlier this month, the time had finally arrived and Disney+ was available for downloading and streaming to the public. Anticipating high ratings and positive feedback, they were prepared for many subscribers, but weren’t expecting 10 million subscribers within the first 24 hours of its initial launch.
Though some technical errors occurred due to its popularity, Bob Iger, CEO, called Disney+’s launch day “a historic moment for our company that marks a new era of innovation and creativity.” As the newest streaming service, with a significantly cheaper price than competitors, Disney+ anticipates acquiring up to 90 million subscribers by the end of 2024.
Disney+ offers roughly 500 movies and 7,500 television episodes that include all Disney movies and television shows, as well as PIXAR, Marvel, Star Wars, and National Geographic services.
YouTube is Making Shopping Easier
Just in time for the holiday season, Google announced that YouTube will now display advertisements for shopping and retail purposes when used. The advertisements will be shown on YouTube’s home feed, under videos, and throughout search results. This form of digital and social advertising gives companies and brands a new opportunity to promote their products and services to their digital target audience.
One of the first brands to use the new advertising opportunity is Puma, an athletic apparel company. Shown in the image below, when a YouTube user searches for “Puma” or relative content, their advertisements will appear as a carousel ad, similar to Facebook retail ads.
YouTube isn’t the first social media platform to introduce shopping ads to their users. Instagram, Pinterest, and TikTok have started retail advertising to make it more accessible for users to buy products and services. Like it or not, social media is becoming the newest way to shop and for companies to be more visible.
Sources: TechCrunch, MediaPost